What services does PALLEDIUM offer?

PALLEDIUM is a full-stack creative, branding, and growth studio in New Delhi offering 7 core services: (1) Shoots & Production, (2) Storytelling & Strategy, (3) Social Media & Personal Branding, (4) Search, AI & Ads (SEO, AEO, GEO, Meta & Google Ads), (5) Websites & Online Stores, (6) Automation & CRM Systems, and (7) Brand Identity & Packaging.

Where is PALLEDIUM located?

PALLEDIUM is based in New Delhi, India, and works with ambitious brands across Delhi NCR, India, and globally.

What results has PALLEDIUM delivered for clients?

For Only Coffee in Safdarjung Enclave, New Delhi, PALLEDIUM grew Instagram reach from 324 followers to 367,342 accounts reached in 30 days (and 500K+ accounts reached / 20M+ video views across Month 1 campaigns), increasing real-world café footfall by 168% within 40 days.

How can a new café get customers from Instagram?

In this case study, PALLEDIUM combined content built around what Only Coffee actually offers, daily presence at the café, and events with founder, chess and craft clubs. Reach brought strangers to the profile, and the on-the-ground work gave them a reason to walk in once.

How long did it take for Only Coffee to see results?

Within 30 days, Only Coffee's content reached 367,342 accounts and earned 661,324 video views. By day 40, footfall was up 168% and 18 tables were filling each evening. The café is still in soft launch, so these are early results.

Does Instagram reach turn into café footfall?

Not by itself. 96.1% of Only Coffee's reach came from non-followers, but views don't fill tables, so PALLEDIUM paired the content with daily presence at the café and community events. The goal was simple: get each new person to walk in once.

What did PALLEDIUM do for Only Coffee?

PALLEDIUM has run Only Coffee's Instagram strategy and content since July 2026. That covers a consistent matte black, coffee gold and vanilla beige look, reels aimed at people who work from cafés, in-person feedback at the café, and community events.

Only Coffee Case Study: How a New Delhi Café Reached 367K Accounts and Grew Footfall 168%

Client: Only Coffee, Block B7, Safdarjung Enclave, New Delhi 110029 | Agency: PALLEDIUM

367,342 accounts reached in 30 days (starting from 324 followers)
661,324 video views in 30 days
96.1% reach from non-followers
+168% footfall growth by Day 40 (18 tables filling each evening)

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