# PALLEDIUM — Complete Agency Reference (llms-full.txt)

> Creative, branding & growth studio — New Delhi, India.
> Tagline: "We build brands that get noticed."
> Canonical Domain: https://palledium.in

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## 1. Agency Overview

PALLEDIUM is a full-stack creative, branding, production, and growth studio headquartered in New Delhi, India. We partner with ambitious consumer brands, cafés & hospitality concepts, manufacturers, D2C businesses, and founders to build distinct visual identities, high-retention video content, search/AI visibility (SEO, AEO & GEO), conversion-focused websites, and automated lead systems.

- **Location**: New Delhi, India
- **Phone / WhatsApp**: +91 99588 15152 | +91 96436 29626
- **Instagram**: https://instagram.com/palledium.growth (`@palledium.growth`)
- **LinkedIn**: https://www.linkedin.com/company/palledium
- **Typical Project Budgets**: Under ₹50K, ₹50K–₹1L, ₹1L–₹3L, ₹3L+

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## 2. Detailed Services (`https://palledium.in/#services`)

### 01. Shoots & Production
Brand and factory films, product videos, Instagram reels, commercial photography, event coverage, video editing, motion graphics, performance ad creatives, and AI ads (Beta).

### 02. Storytelling & Strategy
Brand and founder stories, video scripts, monthly content calendars, launch campaigns, documented case studies, and conversion copywriting.

### 03. Social Media & Personal Branding
End-to-end Instagram/LinkedIn page management, founder personal branding, influencer & UGC coordination, PR, WhatsApp and email marketing campaigns, and monthly growth reporting.

### 04. Search, AI & Ads
Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Google Maps / Local SEO, Meta & Google performance ads, lead generation funnels, conversion tracking, SEO blogs, and marketplace listings.

### 05. Websites & Stores
Custom business websites, Shopify / e-commerce online stores, digital catalogue sites, high-converting landing pages, B2B export websites, and ongoing website care plans.

### 06. Automation & Systems
Instant lead replies, WhatsApp Business automation, automated payment reminders, custom CRM dashboards, quote automation, and Digital Product Passport systems (n8n, Make, Zapier, custom webhooks).

### 07. Branding
Complete visual identity systems, product packaging design, café/restaurant menus, industrial & retail catalogues, investor pitch decks, and regional-language brand assets.

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## 3. Case Study: Only Coffee — Café Instagram Marketing & Footfall Growth in New Delhi

- **Canonical URL**: https://palledium.in/case-studies/only-coffee-cafe-instagram-marketing-delhi
- **Client**: Only Coffee (`@onlycoffee_specialty`), Block B7, Safdarjung Enclave, New Delhi 110029
- **Engagement**: Instagram Strategy, Visual Identity (matte black, coffee gold, vanilla beige), Reels Production, On-Ground Café Feedback, and Community Events (founder talks, chess club, craft events).
- **Verified Results**:
  - **367,342** accounts reached in the first 30 days (starting from 324 followers)
  - **661,324** video views in 30 days (scaling to **500K+ accounts reached** and **20M+ video views** across campaigns)
  - **96.1%** of reach came from non-followers discovering the café for the first time
  - **+168%** increase in café footfall by Day 40, filling 18 tables each evening during soft launch

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## 4. Client Roster & Portfolio (`https://palledium.in/#projects`)

- **Only Coffee** — Social Media & Content
- **Royal Enfield** — Shoots & Branding
- **Passion Concept** — Reels & Photography
- **Noor-e-hoor** — Brand Identity & Campaign Shoot
- **Cafe Amok** — Menu Design & Visual Identity
- **RT Vision**
- **Delta**
- **K Lotus**
- **Fitzo**
- **Divine Couture**
- **Sharda Solar**
- **Tilak International**
- **Dhruv Sales**

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## 5. Careers & Open Roles (`https://palledium.in/join`)

PALLEDIUM is actively hiring across 8 creative, growth, and technical roles in New Delhi:
1. **Performance Marketing** — Meta and Google ads that convert.
2. **Copywriter** — LinkedIn and Instagram copy with a point of view.
3. **Social Media Manager** — Own a brand's calendar, community, and consistency.
4. **Video Editor** — Reels, long-form, and motion graphics.
5. **Videographer** — Cinematic, product, and brand shoots.
6. **Graphic Designer** — Social, branding, and ad creatives.
7. **Content & Storytelling Strategist** — Turn a brand into a story worth following.
8. **Automation Specialist** — n8n, Make, Zapier, and AI workflows that save hours.